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About SBC

Helmed by industry experts and award-winning beauty editors

Smart Beauty Creative is a specialised branding agency focused on crafting fresh, emotionally intelligent voices for brands and individuals across the beauty and wellness sectors.

Founded by Viola Levy, a seasoned beauty journalist and brand consultant, Smart Beauty is passionate about standing out and creating industry-shaping impact in an ever-changing beauty world. Where old tropes are being questioned, and surface-level solutions are no longer enough.

Our clients benefit from strategic workshops designed to efficiently and effectively develop core verbal strategy and story. Whether you’re an established beauty brand or an emerging personal brand, our approach mirrors journalistic rigour: comprehensively understanding your goals before delivering packages that encompass brand story, hone in on your point of difference and provide actionable strategy, for whichever pocket of your audience you’re trying to reach.

We’re about going beyond superficial trends to spot and comment on industry shifts. With a dynamic and specialised approach, we empower brands to connect genuinely with their target audiences in a crowded digital landscape, ensuring they stand out amidst the ever-increasing noise of the world today.

HERE WHAT PEOPLE ARE SAYING

  • “With her editorial background, Viola got to the heart of our brand and seamlessly helped our team craft and execute a clearer message for SKINICIAN.”
    -
    Shelley Martin – Co-Founder, SKINICIAN (4Beauty Group), Carryduff Northern Ireland

  • “I had the absolute pleasure of working with Viola when we launched MONPURE London. Viola is honestly one of the most talented, passionate and fun person to work with.”

    -

    Kris Barnes - Head of Marketing, Growth Startups Scaleups

  • Maybe you want to turn a hobby into something more

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  • Maybe you have a creative project to share with the world

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What sets us apart at SBC

WHY WE’RE THE SMART CHOICE

At Smart Beauty Creative, we understand that there has never been a more opportune moment to spark industry-shifting conversations, connect from a deeper more personal place and build a loyal audience based on your point of view. In a culture embracing gender fluidity, radical self-acceptance, and women reclaiming power, brands have a unique opportunity to play a pivotal role.

We encourage our clients to seize this opportunity through the power of editorial-led messaging and well-crafted story. Helping them to avoid the pitfalls of being tone-deaf, overly opinionated, uninformed or uncool, ensuring they resonate from a place of authenticity and integrity.

WHO IS THE SMART CHOICE FOR US?

We are deliberate about who we work with as we believe the future will be built by the brands of today. Typically we work with two main types of clients, A) female-founded beauty brand with a feminist edge, either established or about to launch. And B) female personal brands with a story to tell and something industry-shaping to share. You’ll choose us if you want to have an independent voice that stands out from the crowd and are open-minded about how to achieve this. Don’t worry if you don’t fit exactly into one of the above criteria either. We’re always happy to chat and see if there’s an overlap to work with.

If that’s you and you want to find your voice, we’d love to schedule a 15-minute call or take a look through our packages.

When we understand the bigger picture, we are better able to guide our clients to achieve the best results.